Affiliate Disclosure

Last updated: January 2026

Welcome to Uppost (uppost.co.uk). Before you use any of the information, recommendations, or links found on this website, please take a moment to read this Affiliate Disclosure carefully. Transparency is one of our core values, and we want you to fully understand how this site operates and how it is funded.

Who We Are

Uppost is a UK-based betting site review and comparison website operated by James Wilson. Our mission is to help UK players make informed decisions when choosing online betting and casino platforms. All editorial content published on uppost.co.uk is researched, written, and reviewed by James Wilson personally.

What Is an Affiliate Relationship?

Some of the links on uppost.co.uk are affiliate links. This means that if you click on a link to a betting site or casino operator and subsequently register an account or make a deposit, Uppost may receive a financial commission or referral fee from that operator. This is a standard and widely used practice across the online publishing industry.

These commissions are paid directly by the operator to us and come at no additional cost to you. You will not pay more for any product or service as a result of using our links. In many cases, our affiliate partnerships allow us to negotiate and present exclusive welcome offers and bonuses for our readers.

How Affiliate Commissions Work

You click a link on uppost.co.uk that directs you to a licensed betting operator.
A tracking cookie is placed in your browser to identify that you arrived via our website.
If you register and/or deposit within the cookie window, the operator records the referral and pays Uppost a commission.
The commission structure varies by operator and may be a one-time flat fee, a revenue share arrangement, or a cost-per-acquisition payment.

Does This Affect Our Reviews and Recommendations?

No. Affiliate relationships do not influence our editorial content in any way. James Wilson is committed to providing honest, independent, and objective reviews regardless of whether an affiliate agreement exists with a particular operator. Uppost has reviewed and recommended platforms that do not carry affiliate partnerships, and has published critical assessments of operators with whom affiliate agreements are in place.

Our rankings and recommendations are determined solely by our review methodology, not by the size or existence of any commission arrangement.

Our Review Methodology

Every betting site reviewed on uppost.co.uk is evaluated against a consistent set of criteria developed by James Wilson based on extensive experience in the UK gambling industry. These criteria include:

Licensing and regulation — We only feature operators holding a valid licence from the UK Gambling Commission (UKGC).
Odds and markets — We assess the competitiveness of prices and the range of sports and events covered.
Bonuses and promotions — Welcome offers and ongoing promotions are evaluated for fairness, value, and clarity of terms.
User experience — We test desktop and mobile platforms for ease of navigation and overall usability.
Payment methods — We review deposit and withdrawal options, processing times, and any associated fees.
Customer support — We contact support teams directly to evaluate response times and quality of assistance.
Responsible gambling tools — We assess the availability of deposit limits, self-exclusion, and player protection features.

FTC Compliance Statement

In accordance with the guidelines set out by the Federal Trade Commission (FTC) and consistent with UK consumer transparency standards, Uppost discloses all material connections between this website and the operators featured herein. Any page or article that contains affiliate links is considered a page with a material connection to the relevant operators.

Contact Us

If you have any questions about this Affiliate Disclosure or how uppost.co.uk operates, please reach out to James Wilson directly through the contact page on this website. We are happy to clarify any aspect of our commercial relationships or editorial process.

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