Privacy Policy

Last Updated: January 2026

uppost.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at uppost.co.uk (the "Site"), including all related pages and features.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using uppost.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and any other information you voluntarily provide when contacting us or subscribing to our services.
• Technical Data: Internet Protocol (IP) address, browser type and version, operating system, referral source, pages visited, time and date of visits, and the duration of your visits.
• Cookie Data: Information collected through cookies, web beacons, pixels, and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Information about how you interact with our Site, including clicks, page navigation, search queries, and engagement metrics.

How We Use Information

We use the information we collect for various purposes, including:

• Conducting affiliate tracking and commission calculations for betting site referrals.
• Performing analytics to understand user behaviour and improve Site performance.
• Personalising your experience and delivering relevant content.
• Responding to your enquiries and providing customer support.
• Sending promotional emails and newsletters (with your consent).
• Detecting and preventing fraud, abuse, and security incidents.
• Complying with legal obligations and regulatory requirements.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your browsing experience. We use the following types of cookies:

• Essential Cookies: Required for Site functionality and security.
• Analytical Cookies: Allow us to analyse Site usage and user behaviour (e.g., Google Analytics).
• Marketing Cookies: Used to track referrals and affiliate links to betting operators.
• Third-Party Cookies: Set by our affiliate partners and advertising networks.

You may opt out of non-essential cookies by:

• Adjusting your browser settings to refuse cookies.
• Using our cookie consent banner to manage preferences.
• Installing browser extensions that block tracking technologies.

Please note that disabling cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Site contains affiliate links to third-party gambling operators, including Paddy Power and other betting platforms. These external websites have their own privacy policies and data practices, which are beyond our control. We are not responsible for the privacy practices, content, or security of these third-party sites.

We encourage you to review the privacy policies of any third-party operator before providing personal information or placing bets. Your use of third-party websites is at your own risk and subject to their terms and conditions.

Your Rights

Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Request that we limit how we use your information.
• Right to Data Portability: Request your data in a portable format.
• Right to Object: Object to marketing communications and certain processing activities.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us using the details in the Contact Us section below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Personal data is typically retained for up to 3 years after your last interaction with our Site.
• Analytical and usage data may be retained for up to 12 months.
• Data retained for legal, tax, or compliance purposes may be held longer as required.

You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your data rights, please contact us:

Email: [email protected]
Website: uppost.co.uk

We will respond to your enquiry within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.

Changes to This Privacy Policy: We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, and other factors. Your continued use of our Site constitutes acceptance of any updates.